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Introduction to Feminism

  Everyday Sexism Watch the Everyday Sexism TED talk from Laura Bates (linked above) and answer the following questions: 1) Why did Laura Bates start the Everyday Sexism project? Because she found herself in multiple situations of sexual harassment in a week and wanted to speak up about it. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? It goes against the view of post-feminism that feminist views are no longer needed because the project clearly shows the divide between genders. 3) Why was new technology essential to the success of the Everyday Sexism project? New technology allows for more of people's voices to be heard and it encourages people to speak up about issues they may have otherwise not spoken about. 4) Will there be a point in the future when the Everyday Sexism project is not required? What is  YOUR  view on the future of feminism? I think feminism will likely always be needed as ...
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Representation

Read the Media Magazine feature 'Representation old and new'. This is in MM51 on page 6 - go to  our Media Magazine archive  to find the article. Complete the following tasks: 1) Why is representation an important concept in Media Studies? The word representation itself holds  a clue to its importance. When we see  a person, place, object or idea being  represented in a media text, it has in  some way been mediated by the very  act of representation. A representation is  a re-presentation (literally – to present  again), and so the images and ideas  we see on screen, in print or online are  ‘removed’ from the original object. The  media intervene and stand between  the object and what we see – the act  of communicating the image or idea in  some way changes it. 2) How does the example of Kate Middleton show the way different meanings can be created in the media? The two photos are paparazzi shots that can co...
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Index

  1) Introduction to Media: 10 questions 2) Media consumption audit 3) Semiotics blog tasks 4)  Language: Reading an image - media codes 5)  Reception theory - advert analysis and factsheet 6) Structuralism : Factsheet and analysis   7) Genre: Factsheets and genre study questions 8) Narrative: Factsheet questions 9)  Audience: classification - psychographics presentation notes 10) October assessment learner response 11) Audience theory 1 - Hypodermic needle/Two-step flow/U&G 12) Audience theory 2 - The effects debate - Bandura, Cohen  13)  Industries: Ownership and Control 14 )   Industries: Hesmondhalgh - The Cultural Industries 15) Industries: Public Service Broadcasting 16) Industries: Regulation
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'MIGRAIN Assessment 1: learner response

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). Grade: C 18/29 WWW: Strong response to Q2, you identify how media products reflects cultural and social contexts well. EBI: Bring in more narrative codes (theories) for Q1 eg Propp, Todorov. Revise genre theories- see mark scheme, make flash cards ect. 2)  Read  the mark scheme carefully (this will be posted on your  Google Classroom . Identify at least  one  potential point that you missed out on for each question in the assessment. Q1) Use more theoretical framework to analyse how the poster uses narratve codes. Q2) Better d emonstrate understanding of contexts of media and their influence on media products and processes Q3) Link to specific media theories. 3) Read this  exemplar response  from a previous Year 12 (an A grade) - note this was a slightly different paper in terms of the question wording and also had an ad...
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Industries: Public Service Broadcasting

  Ofcom review of PSB in Britain In 2020 Ofcom published its findings from a five year review of public service broadcasting in Britain. Read  the introduction to their report - pages 3-7 . You'll need your Greenford Google login to view the document. 1) Look at page 3. Why is it a critical time for public service broadcasting?  Audience viewing habits continue to change  rapidly and competition from global content providers is ever-increasing. 2) Read page 4. How has TV viewing changed in recent years?  There have been significant changes in the way in which people watch television. Live broadcast viewing has declined, as audiences increasingly choose to view content at a time that suits them on global online and on-demand content services. These trends are affecting all broadcasters, including the PSB channels. 3) Still on page 4, what aspects of PSB do audiences value and enjoy?  Audiences continue to highly value the purposes and objectives of PSB, incl...
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Industries: Hesmondhalgh - The Cultural Industries

1) What does the term 'Cultural Industries' actually refer to? The term ‘cultural industry’ refers to the creation, production, and  distribution of products of a cultural or artistic nature. 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable?  Cultural industries are seen as adding value to society and  individuals. As they are often focused on intellectual property, the  cultural industries are knowledge-based and require a large number  of people in their production, therefore as an industry it will create  employment and wealth. 3) Why do some media products offer ideologies that challenge capitalism or inequalities in society? This happens because the cultural industry companies need to  continuously compete with each other to secure audience members. As  such, companies outdo each other to try and satisfy audience desires  for the shocking, profane or rebellious. 4) Look at ...
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Industries: Ownership and control

  1) Type up your  research notes  from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet,  The Walt Disney Company,  National Amusements,  Meta,  News Corp,  Time Warner, Comcast. If you were absent or didn't have time in the lesson to make these notes, research  any one  of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost. 2) Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an argument that looks at both sides of this debate. I agree that governments should prevent media conglomerates from becoming too dominant because it would lead to audiences consuming likely biased media texts, which is bad because it removes the consumer's choice. However, it could be unfair to not let a media conglomerate become too dominant if they have worked hard for their position. Media M...
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