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Industries: Regulation

1) What is regulation and why do media industries need to be regulated? Very few industries leave the organisations or companies who operate in that sector to their own devices. Systems of regulation are required  to provide rules and regulations to ensure that organisations operate fairly. In the media industry there are several regulatory bodies that exist  to monitor the way that their industries work. 2) What is OFCOM responsible for? OFCOM regulates Radio and TV. 3) Look at the section on the OFCOM broadcasting code. Which do you think are the three most important sections of the broadcasting code and why? Protecting the under 18, Fairness, Harm and defence. 4) Do you agree with OFCOM that Channel 4 was wrong to broadcast 'Wolverine' at 6.55pm on a Sunday evening? Why? Yes, I agree that is was wrong to broadcast Wolverine at that time without any warning since some scenes were found to be unsuitable for children. 5) List five of the sections in the old Press Complaints Co...
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Audience theory two

  Theory questions and your opinion 1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? I think media isn't fully responsible for anti-social behaviour because Bandura found that people don't always copy behaviour presented to them so media is unlikely to be the only reason for anti-social behaviour.  2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples. Yes some people are learning behaviour from social media such as following trends or just learning information from influencers .  3) Research  three  examples of moral panic from the last 50 years. To what extent was the media responsible for these moral panics? Was the concern in society justified? How have things changed as a result of these moral panics? The killer clowns, satanic panic and...
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November blog learner response and feedback

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  WWW: Dhurata, you’ve made an impressive start to Media Studies in Year 12 which is reflected in your blog work. Your honesty about screen time in your first blog post is honourable and reflective but at least you are aware. I was particularly drawn to your opinions about the growth of AI and how you were not a fan - something I stereotyped all teenagers to be in favour of. Next steps: Ensure you complete all blog work to meet deadlines Attempt all A/A* extension tasks if you would like to achieve your intended target grade next year Learner response: Correct the above and then answer the questions below: Reflect on your work in A Level Media so far: What is your strongest piece of work?  The reading an image is the best piece of work because as a class we made good analysis and I used it to write my own analysis. What is your weakest?  The Genre blog post because I didn't answer all the questions because I couldn't really apply the questions to the media text I chose....
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Audience theory one

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  Hypodermic needle model 1) Read this  Mail Online article about the effects of videogames . How does this article link to the hypodermic needle model? It links to the hypodermic needle model as is suggests that violent video games inject the people who play it for 20 minutes or more with aggressive behaviours.  2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone  criticise  this front page?  It links to the hypodermic needle model because it suggests the violent video game is making the 15 year old addicted and making him behave negatively.  3) What do  you  think of the hypodermic needle theory? Do audiences believe everything they see in the media? I think the hypodermic needle theory is mostly outdated because it suggests the audience is passive when they aren't (especially in modern times).  Two-step flow model 1) Summarise the two-step flow mo...
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Introduction to media index

1) Introduction to Media: 10 questions 2) Media consumption audit 3) Semiotics blog tasks 4)  Language: Reading an image - media codes 5)  Reception theory - advert analysis and factsheet 6) Structuralism: Factsheet questions and film trailer analysis 7)  Genre: Factsheets and genre study questions 8) Narrative: Factsheet questions
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Audience Classification

Structure Who you are working with: Ramla The psychographic group you are researching: Reformers Introduce your example couple that represents your group: 1) Make up their names: Rosabelle Kennedy, Zuko Konner 2) Where do they work/study? Cambridge professor and working towards a PhD in political science.    3) What do they do in their spare time? They both read and Zuko is an activist . Now suggest their media consumption: Print:  What newspapers/magazines does your group read (if any)? Is this on paper or tablet?  Reads the guardian on paper. Broadcast:  What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films? Listens to a history podcast. Online:  What technology do they own? What websites do they visit (if any)? What social media do they use? Owns a tablet, visits the guardians website, uses most social media apps like Twitter and Instagram. 1) Media Factsheet Read  Media Factsheet 232 -  Approaches...
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Narrative

  1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  Avengers 2) Complete the activity on page 1 of the Factsheet: find a  clip  on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot. 3) Provide  three  different examples from film or television of characters that fit Propp's  hero  character role. From Arcane Silco would be the villain, Ekko can be classed as the helper and Jinx could be the princess. 4) Give an example of a  binary opposition . Light and dark 5) What example is provided in the Factsheet for the way narratives can emphasise  dominant ideologies  and values? 6) Why do  enigma  and  action codes  (Barthes) offer gratifications for audiences? When enigma codes are answered i...
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