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November blog learner response and feedback

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  WWW: Dhurata, you’ve made an impressive start to Media Studies in Year 12 which is reflected in your blog work. Your honesty about screen time in your first blog post is honourable and reflective but at least you are aware. I was particularly drawn to your opinions about the growth of AI and how you were not a fan - something I stereotyped all teenagers to be in favour of. Next steps: Ensure you complete all blog work to meet deadlines Attempt all A/A* extension tasks if you would like to achieve your intended target grade next year Learner response: Correct the above and then answer the questions below: Reflect on your work in A Level Media so far: What is your strongest piece of work?  The reading an image is the best piece of work because as a class we made good analysis and I used it to write my own analysis. What is your weakest?  The Genre blog post because I didn't answer all the questions because I couldn't really apply the questions to the media text I chose....
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Audience theory one

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  Hypodermic needle model 1) Read this  Mail Online article about the effects of videogames . How does this article link to the hypodermic needle model? It links to the hypodermic needle model as is suggests that violent video games inject the people who play it for 20 minutes or more with aggressive behaviours.  2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone  criticise  this front page?  It links to the hypodermic needle model because it suggests the violent video game is making the 15 year old addicted and making him behave negatively.  3) What do  you  think of the hypodermic needle theory? Do audiences believe everything they see in the media? I think the hypodermic needle theory is mostly outdated because it suggests the audience is passive when they aren't (especially in modern times).  Two-step flow model 1) Summarise the two-step flow mo...
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Introduction to media index

1) Introduction to Media: 10 questions 2) Media consumption audit 3) Semiotics blog tasks 4)  Language: Reading an image - media codes 5)  Reception theory - advert analysis and factsheet 6) Structuralism: Factsheet questions and film trailer analysis 7)  Genre: Factsheets and genre study questions 8) Narrative: Factsheet questions
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Audience Classification

Structure Who you are working with: Ramla The psychographic group you are researching: Reformers Introduce your example couple that represents your group: 1) Make up their names: Rosabelle Kennedy, Zuko Konner 2) Where do they work/study? Cambridge professor and working towards a PhD in political science.    3) What do they do in their spare time? They both read and Zuko is an activist . Now suggest their media consumption: Print:  What newspapers/magazines does your group read (if any)? Is this on paper or tablet?  Reads the guardian on paper. Broadcast:  What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films? Listens to a history podcast. Online:  What technology do they own? What websites do they visit (if any)? What social media do they use? Owns a tablet, visits the guardians website, uses most social media apps like Twitter and Instagram. 1) Media Factsheet Read  Media Factsheet 232 -  Approaches...
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Narrative

  1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  Avengers 2) Complete the activity on page 1 of the Factsheet: find a  clip  on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot. 3) Provide  three  different examples from film or television of characters that fit Propp's  hero  character role. From Arcane Silco would be the villain, Ekko can be classed as the helper and Jinx could be the princess. 4) Give an example of a  binary opposition . Light and dark 5) What example is provided in the Factsheet for the way narratives can emphasise  dominant ideologies  and values? 6) Why do  enigma  and  action codes  (Barthes) offer gratifications for audiences? When enigma codes are answered i...
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Genre

Task 1: Genre factsheets 1 ) What example is provided of why visual iconographies are so important? Someone sitting at a desk isn't genre specific however, if high-key lighting a screen behind the character and modern mise-en-scene creates an image we associate with a new broadcast. 2) What examples are provided of the importance of narrative in identifying genre? In a  soap opera it would not be unusual to see one of the story-lines  follow a family having to deal with a domestic situation such as a  member of the family having trouble with their boss at work. This  type of story may also appear in a sit-com but the way the story  develops and is dealt with will be different. The soap opera will take the situation more serious whilst the sit-com would use it as a device for humour. 3) What are the different ways films can be categorised according to Bordwell?  Period/country, Director/star, Technical process, Style, Series, Audience 4) List three ways genr...
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Structuralism and post-structuralism

  Part 1: Media Factsheet reading 1) What is the definition of structuralism provided by the Factsheet?  Structuralism is a theoretical perspective that emphasises the existence of universal structures underlying the surface differences and assumed randomness of various cultures , stories and media texts. 2) What are binary oppositions and why are they important? Binary oppositions are two things that are polar opposites. 3) How do genre and auteur theory link to structuralism?  Auteur theory looks for patterns in the films made my the same directors which links to structuralism as it suggests that directors have a certain structure to how they create films. Genre links to structuralism as it implies that each film/ tv show in that genre have similar conventions. 4) Look at page 4 of the factsheet. What is post-structuralism? Post-structuralism is interested in how ‘external’ structures can affect meaning. For example, post structural analysis may look at how attitudes to...
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