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Introduction to media index

1) Introduction to Media: 10 questions 2) Media consumption audit 3) Semiotics blog tasks 4)  Language: Reading an image - media codes 5)  Reception theory - advert analysis and factsheet 6) Structuralism: Factsheet questions and film trailer analysis 7)  Genre: Factsheets and genre study questions 8) Narrative: Factsheet questions
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Semiotics

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Part 2: Media Magazine theory drop - Semiotics  1) What did Ferdinand de Saussure suggest are the two parts that make up a sign? -Signifier and Signified 2) What does ‘polysemy’ mean? - When a signifier can have multiple interpretations  3) What does Barthes mean when he suggests signs can become ‘naturalised’? - It means that certain meanings are brought about in society and over time these newly constructed meanings are accepted and agreed upon. 4) What are Barthes’ 5 narrative codes? - Hermeneutic code or ‘enigma  code’, Proairetic code or 'action code', Semantic code, Symbolic code, Cultural code. 5) How does the writer suggest Russian Doll (Netflix) uses narrative codes? -The camera lingers on a close up of a rotten fruit bowl that is entirely rotten which creates enigma codes for the audience . Part 3: Icons, indexes and symbols 1) Find  two  examples for each: icon, index and symbol. Provide images or links. Icon: Index: Symbol:  2) Why are icon...
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Genre

Task 1: Genre factsheets 1 ) What example is provided of why visual iconographies are so important? Someone sitting at a desk isn't genre specific however, if high-key lighting a screen behind the character and modern mise-en-scene creates an image we associate with a new broadcast. 2) What examples are provided of the importance of narrative in identifying genre? In a  soap opera it would not be unusual to see one of the story-lines  follow a family having to deal with a domestic situation such as a  member of the family having trouble with their boss at work. This  type of story may also appear in a sit-com but the way the story  develops and is dealt with will be different. The soap opera will take the situation more serious whilst the sit-com would use it as a device for humour. 3) What are the different ways films can be categorised according to Bordwell?  Period/country, Director/star, Technical process, Style, Series, Audience 4) List three ways genr...
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