Dhurata - Media blog 1 - exam - Mr Pall

  Gender, identity and advertising: blog tasks David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? Modern media has little time or respect for tradition.  Popular media fosters the desire to create new modes of life - within the context of  capitalism. Whether one is happy with capitalism, or seeks its demise, it must surely be considered  good if modern media is encouraging the overthrow of traditions which kept people within limiting  compartments. 2) How does Gauntlett suggest the media influences the way we construct our own identities? Since the  social world is no longer confident in its traditions, every approach to life, whethe...

  1) Type up your feedback in   full  (you don't need to write the mark and grade if you want to keep it confidential). WWW: Good attempt at Q2 - your response was spot on. Your attempt at Q1 was good but just needed more depth of media textual analysis for top marks. Next steps: Q3 lacks enough detail for top marks - see mark scheme's inactive content in what else you could have included. Q4 did not know the  theories. 25/43  C 2) Read the mark scheme for this assessment carefully (this has been posted to your exam teacher's Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment.  Q1)  The image of Stormzy constructs a range of meanings. The medium shot sees Stormzy looking down, not making eye contact with the audience. This is somewhat unconventional for tour posters and music promotion. The image perhaps offers connotations of vulnerability which subverts black male stereotypes in th...

Create a new blog post called 'Advertising: Introduction to advertising blog tasks'. Read ‘Marketing Marmite in the Postmodern age’ in MM54  (p62). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. You may also want to re-watch the Marmite Gene Project advert above. Answer the following questions on your blog: 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. The results coming in about whether the characters are lovers or haters creates disequilibrium in the narrative. 2) What persuasive techniques are used by the Marmite advert? It uses the 'love it or hate it' slogan to entice audiences  to try it out and the concept pushed further through word of mouth. 3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? Advertising seeks to make us dissatisfied  with our present selves and promot...

1) Introduction to Media: 10 questions 2) Media consumption audit 3) Semiotics blog tasks 4)  Language: Reading an image - media codes 5)  Reception theory - advert analysis and factsheet 6) Structuralism : Factsheet and analysis   7) Genre: Factsheets and genre study questions 8) Narrative: Factsheet questions 9)  Audience: classification - psychographics presentation notes 10) October assessment learner response 11) Audience theory 1 - Hypodermic needle/Two-step flow/U&G 12) Audience theory 2 - The effects debate - Bandura, Cohen  13)  Industries: Ownership and Control 14 )   Industries: Hesmondhalgh - The Cultural Industries 15) Industries: Public Service Broadcasting 16) Industries: Regulation 17) Representation: Feminism - Everyday Sexism & Fourth Wave MM article 18)  Representation: Feminist theory 19) Representing ourselves: Identity in the online age - MM ar...

  Part 1: Media Magazine reading Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda  1) Read the article and summarise it in one sentence. The article suggests that the people in power who are powerless are controlled by the ones who are in power by controlling and manipulating them.  2) What view of capitalist ideology is presented in the Hunger Games films? Hunger Games portrays capitalism in a negative light by showing the juxstapostion between the elite and the power districts.  3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs? It shows that the media can be weaponised to change people's beliefs for example Katniss having to fit the role of the symbol of the revolution.  4) What is  YOUR  opinion on this topic? Do you think the media shapes our values and beliefs? Yes, I think the media does shape our values and beliefs because the people creating it will always ...

1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? Pan Am and Beyonce's 'Why don't you love me?' music video. 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? They show that feminism is still needed as women are still sexualised even if it's shown to be empowering. it still fits into the theory of male gaze. 3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Post-feminism – An ideology in culture and society that society is somehow past needing feminism and that the attitudes and arguments of feminism are no longer needed. Third wave feminism – Was a movement that redefined and encouraged women to be dominant and sexually assertive. Patriarchy - An ideology that places men in a dominant position over women. Now read  The Theory Drop: Gender Performativity   ( MM69 , page 25) and answer the following questi...

The following tasks are challenging - some of the reading is university-level but this will be great preparation for the next stage in your education after leaving Greenford. Create a new blogpost called 'Representations of women in advertising' and work through the following tasks. Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Since the mid-1990s, advertising has increasingly employed images in which the gender and sexual orientation of the subject(s) are markedly (and purposefully) ambiguous. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? After 1945, women were made to feel guilty by warnings of th...

  Task 1: Media Magazine article 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' -Whether we use fashion statements, hairstyles, make-up or indeed make an active decision not to do any of those  things, we are all involved in constructing an image to communicate our identity. We have complex ideas about ourselves; there is a difference between the person we think we are, the person we want to be and the person we want to be seen to be. A significant influence on our ideas of self-image is the context of the culture that surrounds us. -How we perceived ourselves and how we presented ourselves was based on the s ocial constructs that defined the interpersonal  relationships within the groups we found  ourselves in. - During the second  half of the 20th century, people began defining  themselves as individuals, and so wanted to  express their ‘difference’ and ...