Media Assessment 2 learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep it confidential).

WWW: Good attempt at Q2 - your response was spot on. Your attempt at Q1 was good but just needed more depth of media textual analysis for top marks.

Next steps: Q3 lacks enough detail for top marks - see mark scheme's inactive content in what else you could have included. Q4 did not know the theories.

25/43  C

2) Read the mark scheme for this assessment carefully (this has been posted to your exam teacher's Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment. 

Q1) The image of Stormzy constructs a range of meanings. The medium shot sees Stormzy looking down, not making eye contact with the audience. This is somewhat unconventional for tour posters and music promotion. The image perhaps offers connotations of vulnerability which subverts black male stereotypes in the media.

Q2) Conglomerate ownership - Dominate media industries through sheer size and power

Q3) For - It is regulated by Ofcom so therefore maintaining standards and providing audiences somewhere to complain or raise objections to content.

Against - Commercial broadcasters cannot compete to provide content such as news and current affairs if audiences can get it free from public service broadcasters (e.g. BBC website). This places commercial broadcasters (e.g. Sky News) at a huge disadvantage.

Q4) -Cultivation theory (Gerbner) suggests that watching TV will, over a period of time, influence the audience’s ideas and perceptions of everyday life. This could be argued to be damaging to audiences if content is inappropriate or violent. However, UK television is regulated by Ofcom to protect audiences (particularly young people) from inappropriate content.

-Gerbner’s cultivation theory suggested that heavy TV viewers developed ‘mean world syndrome’ and saw society as far more dangerous than it actually is. This could be considered a significant damaging effect. It could be argued the internet exacerbates this.

3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment? You may also want to think here whether you had completed all the original blog tasks from last term before doing the assessment.

3

4) Look at your answer for Question 2. Did you manage to write about three different strategiesand three different benefits? It's vital you read the question and follow it exactly.

Yes

5) Look at your answer for Question 3. Did you follow the question guidance and write about both the BBC and commercial broadcasters? What could you have added to this answer to reach a higher mark?

I did write about both BBC and commercial broadcasters but I needed to go into more depth with my reasons for and against for higher marks.

6) Now look over your mark, teacher comments and the mark scheme for Question 4 - the 20 mark essay question on media effects theory. Write a new paragraph for this question based on the suggested theories/answers in the mark scheme. Make sure it is an extensive, detailed paragraph focused on the question and offering examples from the wider media.     

Gerbner's cultivation theory suggests that a long time of watching tv can influence audiences ideas which can be both damaging and helpful depending on the content of the media. However, the theory suggests the media can be more damaging because over time people with heavy consumption of it develop 'mean world syndrome'. This means that the audiences view society more negatively than it actually is. So, I believe it depends on the regulations but in place to keep audiences safe from harmful content and how 'negativity sells' for media like the news.