Dhurata - Media blog 1 - exam - Mr Pall

Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign?  2) What scenes from the advert are highlighted as particularly significant in the articles? 3) As well as YouTube, what TV channels and networks did the advert appear on? 4) Why does the Refinery29 article suggest the advert 'doesn't feel performative'?  5) What is the 15 per cent pledge and why is it significant? Media language: textual analysis Watch the advert again and answer the following questions that focus on technical and verbal codes. Use your notes from the lesson to help you here.   1) How does the advert use camerawork to communicate key messages about ...

  Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? 2) What representations of women were found in post-war British advertising campaigns? 3) Conduct your own semiotic analysis of the Score hair cream advert: What are the connotations of the mise-en-scene in the image ? You may wish to link this to relevant contexts too. 4) What does the factsheet suggest in terms of a narrative analysis of the Score hair cream advert? 5) How might an audience have responded to the advert in 1...

1) Look at the first page. What is colonialism - also known as  cultural imperialism?  The belief that native people were intellectually inferior, and that white colonisers had a moral right to subjugate the local populace as they were ‘civilising’ them: in other words, trying to make them more like Western European society. This was how they justified their actions, while all the time stealing their resources and, in some cases, people to be sold into slavery. 2) Now look at the second page. What is postcolonialism?  Post-colonialism, like postmodernism, refers less to a time period and more to a critiquing of a school of thought that came before it. Post-colonialism exists to question white patriarchal views with a particular reference to how they relate to race. 3) How does Paul Gilroy suggest postcolonialism influences British culture? Suggested that Britain had not quite faced up to its colonial past, that the national psyche had not quite come to terms with no longe...

  Gender, identity and advertising: blog tasks David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? Modern media has little time or respect for tradition.  Popular media fosters the desire to create new modes of life - within the context of  capitalism. Whether one is happy with capitalism, or seeks its demise, it must surely be considered  good if modern media is encouraging the overthrow of traditions which kept people within limiting  compartments. 2) How does Gauntlett suggest the media influences the way we construct our own identities? Since the  social world is no longer confident in its traditions, every approach to life, whethe...

  1) Type up your feedback in   full  (you don't need to write the mark and grade if you want to keep it confidential). WWW: Good attempt at Q2 - your response was spot on. Your attempt at Q1 was good but just needed more depth of media textual analysis for top marks. Next steps: Q3 lacks enough detail for top marks - see mark scheme's inactive content in what else you could have included. Q4 did not know the  theories. 25/43  C 2) Read the mark scheme for this assessment carefully (this has been posted to your exam teacher's Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment.  Q1)  The image of Stormzy constructs a range of meanings. The medium shot sees Stormzy looking down, not making eye contact with the audience. This is somewhat unconventional for tour posters and music promotion. The image perhaps offers connotations of vulnerability which subverts black male stereotypes in th...

Create a new blog post called 'Advertising: Introduction to advertising blog tasks'. Read ‘Marketing Marmite in the Postmodern age’ in MM54  (p62). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. You may also want to re-watch the Marmite Gene Project advert above. Answer the following questions on your blog: 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. The results coming in about whether the characters are lovers or haters creates disequilibrium in the narrative. 2) What persuasive techniques are used by the Marmite advert? It uses the 'love it or hate it' slogan to entice audiences  to try it out and the concept pushed further through word of mouth. 3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? Advertising seeks to make us dissatisfied  with our present selves and promot...