Dhurata - Media blog 1 - exam - Mr Pall

1)  Advertising: Introduction to advertising 2)  Advertising: the representation of women in advertising 3)  Advertising: Gauntlett and masculinity 4)  Advertising: Score hair cream CSP 5)  Advertising: Introduction to Postcolonialism 6)  Advertising: Sephora Black Beauty is Beauty CSP

Wider reading on Sephora Black Beauty Is Beauty The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation 1) What was Sephora trying to achieve with the campaign?  Sephora was trying to celebrate and educate people about the influence black culture has on the makeup industry. 2) What scenes from the advert are highlighted as particularly significant in the articles? The scene with a mother and daughter, the opening scene and the drag queens' dressing room. 3) As well as YouTube, what TV channels and networks did the advert appear on? Digital platforms and television broadcasting. 4) Why does the Refinery29 article suggest the advert 'doesn't feel performative'?  No one feels left out. The film   has more inclusion in its under-a-minute runtime than two hour features have in their whole film. Rather than dipping a toe in ...

  Media Factsheet - Score hair cream 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? Advertising agencies in the 1960s relied less on market research and leaned more toward creative instinct in planning their campaigns. “Eschewing portrayals of elitism, authoritarianism, reverence for institutions and other traditional beliefs, ads attempted to win over consumers with humour, candour and, above all, irony.” 2) What representations of women were found in post-war British advertising campaigns? In the UK, advertising in the post-war period was characterised by campaigns that very effectively reinforced that idea that a woman’s place was in the home. Ironically, during the Second World War,  propaganda posters had convinced women that their place was on farms and in factories while the men were away fighting. 3) Conduct your own semiotic analysis of the Score hair cream advert: What are the connotations of the mise-en-scene...

1) Look at the first page. What is colonialism - also known as  cultural imperialism?  The belief that native people were intellectually inferior, and that white colonisers had a moral right to subjugate the local populace as they were ‘civilising’ them: in other words, trying to make them more like Western European society. This was how they justified their actions, while all the time stealing their resources and, in some cases, people to be sold into slavery. 2) Now look at the second page. What is postcolonialism?  Post-colonialism, like postmodernism, refers less to a time period and more to a critiquing of a school of thought that came before it. Post-colonialism exists to question white patriarchal views with a particular reference to how they relate to race. 3) How does Paul Gilroy suggest postcolonialism influences British culture? Suggested that Britain had not quite faced up to its colonial past, that the national psyche had not quite come to terms with no longe...

  Gender, identity and advertising: blog tasks David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? Modern media has little time or respect for tradition.  Popular media fosters the desire to create new modes of life - within the context of  capitalism. Whether one is happy with capitalism, or seeks its demise, it must surely be considered  good if modern media is encouraging the overthrow of traditions which kept people within limiting  compartments. 2) How does Gauntlett suggest the media influences the way we construct our own identities? Since the  social world is no longer confident in its traditions, every approach to life, whethe...

  1) Type up your feedback in   full  (you don't need to write the mark and grade if you want to keep it confidential). WWW: Good attempt at Q2 - your response was spot on. Your attempt at Q1 was good but just needed more depth of media textual analysis for top marks. Next steps: Q3 lacks enough detail for top marks - see mark scheme's inactive content in what else you could have included. Q4 did not know the  theories. 25/43  C 2) Read the mark scheme for this assessment carefully (this has been posted to your exam teacher's Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment.  Q1)  The image of Stormzy constructs a range of meanings. The medium shot sees Stormzy looking down, not making eye contact with the audience. This is somewhat unconventional for tour posters and music promotion. The image perhaps offers connotations of vulnerability which subverts black male stereotypes in th...