GQ - Audience & Industries

 Audience

Look through the GQ Media Kit and answer the following questions: 

1) How does the media kit introduction describe GQ?

GQ explores the powerful and progressive new forces shaping culture, society and commerce in Britain. Building on a 33-year legacy of print excellence across journalism, photography and design, British GQ is today also a digital, social, video and experiential powerhouse.

2) What does the media kit suggest about masculinity? 

As masculinity evolves and men's fashion has moved to the centre of the global pop-culture conversation.

3) Pick out three statistics from the data on page 2 and explain what they suggest about the GQ audience.

61% ABC1

£7.7k average annual spend on fashion

212k readership

4) Look at page 3 - brand highlights. What special editions do GQ run and what do these suggest about the GQ audience?

GQ Hype- spotlights the stars who are moving culture forward.

Men of the year- In 2021, the iconic British GQ Men of the Year Awards reached a truly global audience.

5) Still on page 3, what does the video and social series section suggest about how magazine audiences are changing? 

That video programming will also hit all of British GQ’s social channels, where audiences have grown more than 30% in the past year to top 2 million.

Media Magazine feature: GQ

Go to our Media Magazine archive and read the article on GQ (MM82 - page 12). Answer the following questions:

1) What are the elements that go into choosing a cover stars for GQ? 

The mistake, though, is to simply try to get the most famous person for any given month who has a ‘hook’ – a ‘hook’ being a film/ TV show/ album etc they’re promoting, and hence the reason they would do the cover in the first place – but the reality is this often doesn’t work. It needs to be the right person at the right time – that always matters more than fame.

2) How is the magazine constructed to serve the target audience? 

Fundamentally, GQ is a men’s style magazine, and so GQ is always in service to that, both in print and online.

3) What does the article suggest about GQ's advertisers and sponsorships - and what in turn does this tell us about the GQ audience? 

Sponsors tend to be a little more fluid. These will often be the brands who, for instance, sponsor individual categories at the Men of the Year awards, or partner with GQ’s live talks event, GQ Heroes. These won’t necessarily be fashion brands, but crucially the goal will be to align their brand with the GQ.

4) What is GQ Hype - and how does it reflect the impact of digital media on traditional print media?

A weekly, online-only cover. Celebrities – and their agents/publicists.

 

5) Finally, what does the article say about additional revenue streams for print magazines like GQ?  

Extra revenue streams are vital to the magazine business these days – it’s almost impossible to survive

without them. It’s about deciding the key areas in which the brand is strong and focussing on those.