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Showing posts from April, 2026

Advertising and Marketing index

1)  Advertising: Introduction to advertising 2)  Advertising: the representation of women in advertising 3)  Advertising: Gauntlett and masculinity 4)  Advertising: Score hair cream CSP 5)  Advertising: Introduction to Postcolonialism 6)  Advertising: Sephora Black Beauty is Beauty CSP

Sephora Black Beauty Is Beauty CSP (unfinished)

Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign?  2) What scenes from the advert are highlighted as particularly significant in the articles? 3) As well as YouTube, what TV channels and networks did the advert appear on? 4) Why does the Refinery29 article suggest the advert 'doesn't feel performative'?  5) What is the 15 per cent pledge and why is it significant? Media language: textual analysis Watch the advert again and answer the following questions that focus on technical and verbal codes. Use your notes from the lesson to help you here.   1) How does the advert use camerawork to communicate key messages about ...

Score advert CSP and wider reading (unfinished)

  Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? 2) What representations of women were found in post-war British advertising campaigns? 3) Conduct your own semiotic analysis of the Score hair cream advert: What are the connotations of the mise-en-scene in the image ? You may wish to link this to relevant contexts too. 4) What does the factsheet suggest in terms of a narrative analysis of the Score hair cream advert? 5) How might an audience have responded to the advert in 1...

Advertising: Post-colonialism

1) Look at the first page. What is colonialism - also known as  cultural imperialism?  The belief that native people were intellectually inferior, and that white colonisers had a moral right to subjugate the local populace as they were ‘civilising’ them: in other words, trying to make them more like Western European society. This was how they justified their actions, while all the time stealing their resources and, in some cases, people to be sold into slavery. 2) Now look at the second page. What is postcolonialism?  Post-colonialism, like postmodernism, refers less to a time period and more to a critiquing of a school of thought that came before it. Post-colonialism exists to question white patriarchal views with a particular reference to how they relate to race. 3) How does Paul Gilroy suggest postcolonialism influences British culture? Suggested that Britain had not quite faced up to its colonial past, that the national psyche had not quite come to terms with no longe...