Dhurata - Media blog 1 - exam - Mr Pall

1)  Advertising: Introduction to advertising 2)  Advertising: the representation of women in advertising 3)  Advertising: Gauntlett and masculinity 4)  Advertising: Score hair cream CSP 5)  Advertising: Introduction to Postcolonialism 6)  Advertising: Sephora Black Beauty is Beauty CSP

Wider reading on Sephora Black Beauty Is Beauty The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation 1) What was Sephora trying to achieve with the campaign?  Sephora was trying to celebrate and educate people about the influence black culture has on the makeup industry. 2) What scenes from the advert are highlighted as particularly significant in the articles? The scene with a mother and daughter, the opening scene and the drag queens' dressing room. 3) As well as YouTube, what TV channels and networks did the advert appear on? Digital platforms and television broadcasting. 4) Why does the Refinery29 article suggest the advert 'doesn't feel performative'?  No one feels left out. The film   has more inclusion in its under-a-minute runtime than two hour features have in their whole film. Rather than dipping a toe in ...

  Media Factsheet - Score hair cream 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? Advertising agencies in the 1960s relied less on market research and leaned more toward creative instinct in planning their campaigns. “Eschewing portrayals of elitism, authoritarianism, reverence for institutions and other traditional beliefs, ads attempted to win over consumers with humour, candour and, above all, irony.” 2) What representations of women were found in post-war British advertising campaigns? In the UK, advertising in the post-war period was characterised by campaigns that very effectively reinforced that idea that a woman’s place was in the home. Ironically, during the Second World War,  propaganda posters had convinced women that their place was on farms and in factories while the men were away fighting. 3) Conduct your own semiotic analysis of the Score hair cream advert: What are the connotations of the mise-en-scene...

1) Look at the first page. What is colonialism - also known as  cultural imperialism?  The belief that native people were intellectually inferior, and that white colonisers had a moral right to subjugate the local populace as they were ‘civilising’ them: in other words, trying to make them more like Western European society. This was how they justified their actions, while all the time stealing their resources and, in some cases, people to be sold into slavery. 2) Now look at the second page. What is postcolonialism?  Post-colonialism, like postmodernism, refers less to a time period and more to a critiquing of a school of thought that came before it. Post-colonialism exists to question white patriarchal views with a particular reference to how they relate to race. 3) How does Paul Gilroy suggest postcolonialism influences British culture? Suggested that Britain had not quite faced up to its colonial past, that the national psyche had not quite come to terms with no longe...