Audience Classification

Structure

Who you are working with: Ramla

The psychographic group you are researching: Reformers

Introduce your example couple that represents your group:

1) Make up their names: Rosabelle Kennedy, Zuko Konner

2) Where do they work/study? Cambridge professor and working towards a PhD in political science.  

3) What do they do in their spare time? They both read and Zuko is an activist .


Now suggest their media consumption:

Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet?  Reads the guardian on paper.

Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films? Listens to a history podcast.

Online: What technology do they own? What websites do they visit (if any)? What social media do they use?

Owns a tablet, visits the guardians website, uses most social media apps like Twitter and Instagram.

1) Media Factsheet

Read Media Factsheet 232 - Approaches to Studying Audiences. You'll find all our factsheets in our Media Factsheet archive: M:\Resources\A Level\Media Factsheets. You can also access them online here if you use your Greenford Google login. Read the factsheet and answer the following questions:

1) How is audience defined in the Factsheet?

The audience is the general term for all the individual people who consume most regularly. 

2) What does the infographic for Gen Z in the age of Covid-19 suggest about the media Gen Z consumes? 

3) How do media companies target and measure their audience in the digital age?

Media producers use data which may be simple or complex to  target their audience, whether that is through choice of platform,  scheduling or algorithm.

4) What did the NRS used to do and what does PAMCO do now? 

In 2018, the NRS was absorbed into PAMCO,  which collates information on traditional newspapers and  magazines in print form but also their digital presence, producing  some complex data about who consumes them. The National Readership Survey was operational from 1956 to  2018 and was used to collect demographic information (see next  section) about the audiences of newspapers.

5) How are demographics and psychographics defined in the factsheet?

Demographics might involve very simple information, such  as age or gender, or factor in more complex dimensions to a  person’s social position, such as ethnic origin or the region in  which they live of their country. Household income and level  of education might also be considered as well as professional  sector. Psychographics, sometimes called lifestyle profiling, is  sometimes considered to be a more subtle way of categorizing  media audiences. Rather than taking more rigid aspects of  their identity such as their age or gender, it looks instead at  their interests and the way in which they behave or perceive them.

2) Psychographics presentation and reflection

1) Post the details from your psychographics presentation (details in the blogpost above) to your blog with all details of the couple you created and their media consumption (it needs to be on your blog individually but can be a duplicate of your partner's post). 

Presentation Link

2) Reflect on what you have learned about psychographics. Which psychographic groups do you feel best fit YOUR lifestyle and personality? Explain how and why you made your decision and provide evidence justifying this.

I think I would most fit into the reformers group because I am not too materialistic and I like authenticity .