Audience theory one
Hypodermic needle model
1) Read this Mail Online article about the effects of videogames. How does this article link to the hypodermic needle model?
It links to the hypodermic needle model as is suggests that violent video games inject the people who play it for 20 minutes or more with aggressive behaviours.
2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone criticise this front page?
It links to the hypodermic needle model because it suggests the violent video game is making the 15 year old addicted and making him behave negatively.
3) What do you think of the hypodermic needle theory? Do audiences believe everything they see in the media?
I think the hypodermic needle theory is mostly outdated because it suggests the audience is passive when they aren't (especially in modern times).
It links to the hypodermic needle model as is suggests that violent video games inject the people who play it for 20 minutes or more with aggressive behaviours.
2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone criticise this front page?
It links to the hypodermic needle model because it suggests the violent video game is making the 15 year old addicted and making him behave negatively.
I think the hypodermic needle theory is mostly outdated because it suggests the audience is passive when they aren't (especially in modern times).
Two-step flow model
1) Summarise the two-step flow model. What is an opinion leader?
An opinion leader is someone who uses media to voice their opinion and influences audiences.
Celebrities are idolised and therefor can influence an audience which fits into the two-step floe model as they can be classified as opinion leaders.
3) In your opinion, is the two-step flow theory still relevant today?
Yes I think it is still relevant since people like influencers and politicians fit into the role of opinion leader.Uses and Gratifications theory
1) For each of the four categories, write about one media text (e.g. film, TV programme, newspaper etc.) that fits that particular audience use or pleasure. Make sure you explain WHY it fits the category and use images or clips to illustrate your points. The first one is done for you.
Diversion: Film - Blinded By The Light. Entertaining and offering escapism for fans of Bruce Springsteen or anyone that enjoys coming of age films or culture-clash comedies.
Personal Relationships: Tv show - Arcane. Has interesting character relationships which can easily make an audience invested.
Personal Identity:
Surveillance: Documentary - Blue planet. It provides an audience with information about sea life.
Dependency theory
1) Do you agree that audiences have become dependent on the media? What evidence or examples can you provide to support your view?
Yes, I agree that audiences depend on the media for example with the easy access to any news audiences are dependent on specific news outlets or social media accounts for their information about the world.
2) How has the growth of new and digital technology in the last 15 years changed people's dependency on the media? Is this a new problem?
New digital technology has made a lot of media more accessible therefore, people have become more dependent on it as it's become more common.
3) Reflecting on your own media use, how does your media consumption impact on your emotions? Does the media have an overall positive or negative impact on your health and wellbeing? What is your average screentime and how does this impact on your mood?
My average screen time for last week was around 12 hours a day which I use as a kind of escape so when I'm using it it impacts my mood positively but when I'm without it my mood is more negative as I have to catch up on things that I missed when using my phone/ tablet. So overall I'd say it has a positive impact on my mood although it's probably an unhealthy way to gain a good mood.
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