Dhurata - Media blog 1 - exam - Mr Pall

Create a new blog post called 'Advertising: Introduction to advertising blog tasks'. Read ‘Marketing Marmite in the Postmodern age’ in MM54  (p62). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. You may also want to re-watch the Marmite Gene Project advert above. Answer the following questions on your blog: 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. The results coming in about whether the characters are lovers or haters creates disequilibrium in the narrative. 2) What persuasive techniques are used by the Marmite advert? It uses the 'love it or hate it' slogan to entice audiences  to try it out and the concept pushed further through word of mouth. 3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? Advertising seeks to make us dissatisfied  with our present selves and promot...

1) Introduction to Media: 10 questions 2) Media consumption audit 3) Semiotics blog tasks 4)  Language: Reading an image - media codes 5)  Reception theory - advert analysis and factsheet 6) Structuralism : Factsheet and analysis   7) Genre: Factsheets and genre study questions 8) Narrative: Factsheet questions 9)  Audience: classification - psychographics presentation notes 10) October assessment learner response 11) Audience theory 1 - Hypodermic needle/Two-step flow/U&G 12) Audience theory 2 - The effects debate - Bandura, Cohen  13)  Industries: Ownership and Control 14 )   Industries: Hesmondhalgh - The Cultural Industries 15) Industries: Public Service Broadcasting 16) Industries: Regulation 17) Representation: Feminism - Everyday Sexism & Fourth Wave MM article 18)  Representation: Feminist theory 19) Representing ourselves: Identity in the online age - MM ar...

  Part 1: Media Magazine reading Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda  1) Read the article and summarise it in one sentence. The article suggests that the people in power who are powerless are controlled by the ones who are in power by controlling and manipulating them.  2) What view of capitalist ideology is presented in the Hunger Games films? Hunger Games portrays capitalism in a negative light by showing the juxstapostion between the elite and the power districts.  3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs? It shows that the media can be weaponised to change people's beliefs for example Katniss having to fit the role of the symbol of the revolution.  4) What is  YOUR  opinion on this topic? Do you think the media shapes our values and beliefs? Yes, I think the media does shape our values and beliefs because the people creating it will always ...

1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? Pan Am and Beyonce's 'Why don't you love me?' music video. 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? They show that feminism is still needed as women are still sexualised even if it's shown to be empowering. it still fits into the theory of male gaze. 3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Post-feminism – An ideology in culture and society that society is somehow past needing feminism and that the attitudes and arguments of feminism are no longer needed. Third wave feminism – Was a movement that redefined and encouraged women to be dominant and sexually assertive. Patriarchy - An ideology that places men in a dominant position over women. Now read  The Theory Drop: Gender Performativity   ( MM69 , page 25) and answer the following questi...

Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising 1) How does Mistry suggest advertising has changed since the mid-1990s? Since the mid-1990s, advertising has increasingly employed images in which the gender and sexual orientation of the subject(s) are markedly (and purposefully) ambiguous. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? After 1945, women were made to feel guilty by warnings of the 'dangerous consequences to the home' that had begun to circulate .Looking at women's magazines in the 1950s, Betty Friedan (1963) claims this led to the creation of the 'feminine mystique': 'the highest value and the only real commitment for women lies in the fulfilment of their own femininity. The highest good is keeping house and raising children. 3) How did the increasing influence of clothes and make-up change representations of women in advertising? A second major area of expansion in pr...

  Task 1: Media Magazine article 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' -Whether we use fashion statements, hairstyles, make-up or indeed make an active decision not to do any of those  things, we are all involved in constructing an image to communicate our identity. We have complex ideas about ourselves; there is a difference between the person we think we are, the person we want to be and the person we want to be seen to be. A significant influence on our ideas of self-image is the context of the culture that surrounds us. -How we perceived ourselves and how we presented ourselves was based on the s ocial constructs that defined the interpersonal  relationships within the groups we found  ourselves in. - During the second  half of the 20th century, people began defining  themselves as individuals, and so wanted to  express their ‘difference’ and ...

  Everyday Sexism Watch the Everyday Sexism TED talk from Laura Bates (linked above) and answer the following questions: 1) Why did Laura Bates start the Everyday Sexism project? Because she found herself in multiple situations of sexual harassment in a week and wanted to speak up about it. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? It goes against the view of post-feminism that feminist views are no longer needed because the project clearly shows the divide between genders. 3) Why was new technology essential to the success of the Everyday Sexism project? New technology allows for more of people's voices to be heard and it encourages people to speak up about issues they may have otherwise not spoken about. 4) Will there be a point in the future when the Everyday Sexism project is not required? What is  YOUR  view on the future of feminism? I think feminism will likely always be needed as ...