Dhurata - Media blog 1 - exam - Mr Pall

  Close-textual analysis Work through the following tasks to complete your close-textual analysis of the Gentlewoman CSP pages: Gentlewoman front cover  1) What do the typefaces used on the front cover suggest to an audience? masthead- sans serif, lower case = reflects modernist approach, values and attitudes of magazine. 'Scarlett Johansson' is in a serif font (traditional, class, style) = in contrast with ultra modern make up, bricolage+ postmodernism. 2) How does the cover subvert conventional magazine cover design? The tightly framed portrait aesthetic = unconventional and connotes power in addition with the striking eye shadow and lipstick. Colour scheme- bright vibrant orange which is unconventional for a front cover. 3) Write an analysis of the central image. The central image is a close up, low angle  shot  which is unconventional for a magazine  because it's a tightly framed portrait. The low angle also connotes power and is emphasised by the fact...

1) Add your finished magazine cover as a JPEG image. 2) Type up your feedback from your teacher. If you've received this by email, you can copy and paste it across - WWW and EBI . You don't need to include a mark or grade if you don't want to. WWW: Dhurata, you have managed to create a satisfactory magazine front cover product following the Rock Sound brand identity. You’ve demonstrated application of knowledge and understanding of media language through your choice of colour scheme, narrative and typography choices, again, all link to the Rock Sound magazine brand. Like other front covers of this production, a single main cover model and minimal copy would communication clear meanings for a potential target audience. EBI: I do largely agree that the photography could have been better as a higher-resolution image would have made this production feel more professional, something to consider for your upcoming coursework. Again, I do agree with your evaluation that changing t...

  1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). For the EBI (write down each bullet point for each question) WWW: Clear ability to analyse an unseen media text. Some knowledge and understanding of advertising CSPs. EBI: Add more context, develop ideas more, add relevant theory. 2) Read the whole mark scheme for this assessment carefully (find this on your class Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment. Q1-  Monochrome (black and white) – stylish, sophisticated, reinforces traditional heterosexual meanings; consistent with aspirational branding. Low-key lighting, ‘chiaroscuro’ Q2-  Advert does not support Gauntlett’s suggestion there has been a “decline of tradition” – this is a very traditional representation of masculinity. Q3-  Social and ethnic hierarchies: the belief that certain groups or races are superior...

  Audience Look through the GQ Media Kit and answer the following questions:  1) How does the media kit introduction describe GQ? GQ explores the powerful  and progressive new forces shaping culture,  society and commerce in Britain. Building on a  33-year legacy of print excellence across  journalism, photography and design, British GQ is  today also a digital, social, video and experiential  powerhouse. 2) What does the media kit suggest about masculinity?  As masculinity evolves and men's fashion has  moved to the centre of the global pop-culture  conversation. 3) Pick out three statistics from the data on page 2 and explain what they suggest about the GQ audience. 61% ABC1 £7.7k average annual spend on fashion 212k readership 4) Look at page 3 - brand highlights. What special editions do GQ run and what do these suggest about the GQ audience? GQ Hype- spotlights the stars who are moving  culture forward. Men of the year- I...

Language: Media factsheet Complete the following tasks using Media Factsheet 252 - The Codes and Conventions of Print Magazines available in our Media Factsheet archive here . Answer the following questions: 1) What are the different magazine genres highlighted on page 2 and how do they link to our magazine CSPs? General interest, special interest, professional. 2) Look at the section on GQ on page 2. How do they suggest that GQ targets its audience? They are targeting  men through fashion and image, but also appealing to  their intelligence and needs for information about culture. 3) What does the factsheet say about GQ cover stars? GQ selects their cover stars  very carefully. In the December  2022 edition, they chose Marcus  Rashford, a Manchester United  footballer. However, this is  not the coverline they have  anchored him with. It is instead  “Campaigner of the Year.” 4) Pick out five of the key conventions of magazine front covers and...

Research 1) Use Google to research potential magazines that you could use as your brand/design for this project.  Create a shortlist of  three  potential magazines and upload an example front cover from each one. We recommend looking at lifestyle magazines or a similar genre as these are more achievable to re-create. 2) Choose  one  of the three magazine brands to use for your project e.g GQ, Vogue or The Gentlewoman. Then f ind  three  different front covers for your chosen magazine and embed them in your blogpost. Analyse the fonts, colours and typical design. What is the language or writing style? How are the cover lines written? What camera shot is generally used for the cover image? You need to become an expert in the design and construction of this magazine and its branding. Rock Sound Planning 1) In your blogpost, write your  main cover line  (also called the 'main flash') - this is the main cover story that links to your central image...

1)  Advertising: Introduction to advertising 2)  Advertising: the representation of women in advertising 3)  Advertising: Gauntlett and masculinity 4)  Advertising: Score hair cream CSP 5)  Advertising: Introduction to Postcolonialism 6)  Advertising: Sephora Black Beauty is Beauty CSP

Wider reading on Sephora Black Beauty Is Beauty The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation 1) What was Sephora trying to achieve with the campaign?  Sephora was trying to celebrate and educate people about the influence black culture has on the makeup industry. 2) What scenes from the advert are highlighted as particularly significant in the articles? The scene with a mother and daughter, the opening scene and the drag queens' dressing room. 3) As well as YouTube, what TV channels and networks did the advert appear on? Digital platforms and television broadcasting. 4) Why does the Refinery29 article suggest the advert 'doesn't feel performative'?  No one feels left out. The film   has more inclusion in its under-a-minute runtime than two hour features have in their whole film. Rather than dipping a toe in ...

  Media Factsheet - Score hair cream 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? Advertising agencies in the 1960s relied less on market research and leaned more toward creative instinct in planning their campaigns. “Eschewing portrayals of elitism, authoritarianism, reverence for institutions and other traditional beliefs, ads attempted to win over consumers with humour, candour and, above all, irony.” 2) What representations of women were found in post-war British advertising campaigns? In the UK, advertising in the post-war period was characterised by campaigns that very effectively reinforced that idea that a woman’s place was in the home. Ironically, during the Second World War,  propaganda posters had convinced women that their place was on farms and in factories while the men were away fighting. 3) Conduct your own semiotic analysis of the Score hair cream advert: What are the connotations of the mise-en-scene...